Attention: Shining Star Innovations, Inc. is currently looking for a qualified company to manufacture and distribute the "Car Drink Cooler" under a licensing agreement.

Please find below Pertinent Marketing Facts pertaining to the “Car Drink Cooler .”

The Car Drink Cooler can join a very profitable product field.

• Businesses alone spend approximately $16 billion
  every year in the U.S. on promotional and/or
  imprinted items. Almost two-thirds of these
  products are used as gifts to consumers and/or
  trade shows to promote brand awareness.
• Koozies are the 5 th most popular item in this
  promotional/imprinted product category. They're
  retainable, practical, are greatly appreciated and
  they're commonly used in public environments,
  meaning that the brand names they display are
  easily visible to many others.
• Unlike other promotional items that carry brand
  names, such as t-shirts or pens or coasters, koozies
  are not regarded to be “cheap” items, and due to
  their practicality and recognized benefits.
• Since being created in 1978, koozies have continued to increase in popularity and in sales. Today,
  koozies amount to about $1.3 billion in annual sales for their manufacturers alone. Not bad for a
  very inexpensive item, and that's about 1,000 times greater than their sales from just 25 years ago.
• The new Car Drink Cooler can join this very profitable and quickly growing product field.

The Car Drink Cooler can provide desired
improvements to its product field.

• Why koozie sales are growing so rapidly? Not just
  because of their practicality alone, and not just
  because of their growing popularity, either. These
  sales are growing because the koozie product itself
  keeps growing in improvements.
• Like the new Car Drink Cooler , for example.
  It doesn't just insulate beverages. It provides
  thermal conditioning upon them and their contents,
  making sure they maintain a desired serving
  temperature for much longer than other products.
  That satisfies an established need of many
  consumers, and by better fulfilling the reasons they
  purchase koozies to begin with.
• The Car Drink Cooler can help this product field
  overcome a common consumer complaint, as well.
  Ordinary koozies can fill with condensation from
  the beverage containers they hold. This condensation
  then spills out when the containers are withdrawn,
  and can even drip directly on the users when they
  raise and tilt those koozies to drink from.
• While some koozies may feature perforations on their floor areas as a method of response, that only
  leaves messes and stains and even water damage on their hosting objects, from tables to trays to
  automobile consoles.
• The Car Drink Cooler , however, prevents this common mishap. It features a microporous polypropylene lining about the interior of its sleeve. This lining absorbs and contains the
  condensation, prevents any spillage, and at all times in all environments.

The Car Drink Cooler can satisfy the particular
needs of particular consumer groups.

• The Car Drink Cooler can keep beverages cooler,
  and for much longer than other products. This not
  only satisfies the wants and desires of koozie
  consumers overall, but it also addresses the
  specific needs of many people in particular.
• After all, many koozie consumers work outdoors
  and/or in unconditioned environments. These
  environments create a dire need for frequent
  hydration, and preferably from beverages at a
  desired temperature.
• While an ordinary koozie may reduce the speed in
  which the temperature will change for a short time,
  that doesn't satisfy the needs of these millions of
  consumers. They need the temperature maintained for
  much longer periods that ordinary koozies can offer.
• The protection the Car Drink Cooler provides benefits other workers, too, such as those who
  frequently travel during their workday, from taxi drivers to couriers to police officers.
• Unfortunately, condensation that can drip or spill from an ordinary koozie can be damaging to their
  automobiles and their appearance.
• Please recall, that the Car Drink Cooler holds that condensation and prevents it from leaking in the
  first place by use of a very absorbent interior lining.
• The Car Drink Cooler can satisfy these established needs of consumers who are principal
  purchasers from this product field. It keeps beverages at desired serving temperatures, and makes
  sure those beverages don't drip condensation all over them or their vehicle.

A Preliminary Marketing Report is Available Upon Request