Mass production of this simple yet effectively designed product will be relatively inexpensive and simple to accomplish using current production means and technology.
The is made of a polyvinyl chloride acetate (PVCA) and in an ID-1 format in ISO/IEC 7813 class, which measures three and thirty-seven hundredths inches in length by two and one-eighth inches in height by three-hundredths of an inch in depth (3 37/100” x 2 1/8” x 3/100”). The corners of this card are rounded with a radius of approximately one-eighth of one inch (1/8”).
A magnetic stripe, or magstripe, is included on the rear wall of this card. This magstripe is of high-coercivity (HiCo) for durability and long-term use, and with a rating of four thousand Oersteds (4,000 Oe). Two (2) separate tracks for storage of relevant data about its using consumers are featured within this magstripe, and this data is in a binary code format.
The facing of the card features the select design of its issuer. An account number is imprinted upon the facing by stamping.
A laminate coating is applied to each side of the “Reloadable Coupon Card.”
A commercial website of secured status is used with the “Reloadable Coupon Card,” and is programmed to accept entry of the card holder’s name and/or account number, and entry of particular coupons of interest for association with that card holder.
Features
- Made of polyvinyl chloride acetate (PVCA)
- In ID-1 format
- In ISO/IEC 7813 class
- Measuring 3 37/100” x 2 1/8” x 3/100”
- With rounded corners of 1/8” radius
- Individual card number printed on facing
- Variety of decorative designs upon facing
- Magstripe on the rear wall of card
- In high-coercivity format
- With rating of 4,000 Oersteds
- With two separate tracks for storage of relevant data
- Data stored in binary format
- Commercial website
- Of secured status
- For entry of account data
- For attribution and affiliation of particular coupon programs
upon individual cards
Benefits
- Stores promotional coupon data upon individual user cards.
- Allows users to research, pre-attribute and redeem coupons for
personal use.
- Replaces paper/printed coupons.
- Eliminates costs of paper/printed coupons.
- Eliminates advertisement placement costs of paper/printed coupons.
- Eliminates distribution costs of traditional coupons.
- An environmentally-friendly alternative to regular coupon use.
- More durable than paper/printed coupons.
- Provides coupons to consumers through a very popular means.
- The website provides an advertising source for the coupon issuing
companies to a captured and relevant market.
- The website can potentially generate income by charging a nominal
fee to the consumer.
- The website can potentially generate income by charging a placement
fee to participating coupon issuing companies.
- Eliminates the time needed by the consumer to locate coupons.
- Eliminates need for consumers to save and secure printed coupons.
- Allows coupons to be redeemed simply by swiping the card at a retail
checkout location.
- Faster and easier to issue to cashiers than paper/printed coupons.
- Faster and easier to process than paper/printed coupons.
- Can improve checkout time in retail stores.
- Can help businesses reduce their labor costs per sale.
- Can improve consumer loyalty.
- Can encourage more coupon usage.
- Can encourage more purchases overall.
- Addresses the needs of today’s consumers.
- Can appeal to a very large and still growing consumer market.
- Can appeal to the millions of new coupon users.
|